Branding Statistics Bank

Of consumers' purchase decisions can be influenced by a product’s packaging design.

When Andersen Consulting was forced to change their name to Accenture, they spent $100 million on rebranding, including logo design.

of major brands have undertaken logo redesigns over the past five years, as of 2023.

In 1997, Lambie-Nairn redesigned BBC's logo, which cost $1.8 million.

It was reported that it cost $5.72 million USD to design the new BP logo, while the overall cost of the rebrand came in at $211 million USD

A professionally designed logo gives the impression that the brand invests in its presentation, which can positively influence consumer confidence by 75%