The article highlights how the BMW Group’s iconic car badges have evolved in subtle yet strategic ways in recent years. It explains that BMW introduced a revised brand design in 2020—aimed at modernizing its visual identity for today’s digital and global landscape—before quietly rolling out further refinements on production vehicles like the 2026 iX3. These changes preserve the core heritage of the roundel while simplifying forms, flattening details, and aligning with broader design trends that emphasize clarity, precision, and future-focused aesthetics. The piece also notes similar hardly-noticeable updates across BMW Group marques such as MINI, showing how even minor logo tweaks can reflect deeper brand positioning shifts.