You just hired a branding agency or a logo designer for your new logo. You’re excited, but you’re overwhelmed by the number of files you receive from your designer. In this article, we’re going to explain the different file types you should expect to receive from a professional logo designer or branding agency. Branding agencies equip you and/or your business with a complete logo package, delivered in several different file formats. Each one has its own purpose, whether you’re posting on social media, printing a banner, or handing it off to your web developer. Still, we get it: opening a folder full of file types like png, jpg, eps, and svg can be confusing. What do they mean? And how do you know which one to use? Let’s make sense of it, plain and simple.